Netflix partnered with our agency to pitch an experiential campaign celebrating the final season of You. I led the 3D creative development during the pitch phase, producing the spatial concept, renderings, and floor plans reflected in the accompanying visuals. After the project was awarded, I transitioned the work to a different Senior Designer for final execution.

The concept drew directly from the bookstore central to the series, transforming the space into an immersive scavenger hunt. Guests searched for clues hidden within books, each marked by a subtle red glow, guiding them through the narrative. Upon completing the hunt, they unlocked access to a recreation of the show’s infamous cage.

Lighting played a critical storytelling role. The main bookstore environment was washed in warm and red tones to evoke romance and intimacy, while the cage room shifted dramatically to cool, stark lighting, creating a sharp emotional contrast that underscored the tension between love and obsession.